WSC Sports Appleton Location: In The Game Located in Fox River Mall (JC Penny's Wing)
4301 W. Wisconsin Ave, Appleton, WI 54913 (920) 221-3031
Monday - Thursday: 11:00am - 7:00pm
Friday - Saturday: 11:00am - 8:00pm
Sunday: 11:00am - 6:00pm

Appleton's premier source
for sports cards & trading cards

Welcome to WSC's In The Game, THE ultimate source for sports cards in Appleton, Wisconsin. Explore a diverse selection, including Panini, Upper Deck, Fleer, Bowman, and more.

Shop football cards

a touchdown for collectors

Discover rare rookie cards, autographed gems, and vintage classics. Whether you're an NFL fan or collector, our wide range of football cards has something for everyone.

Shop basketball cards

slam dunk your collection

Experience the magic of America's pastime through our extensive baseball card collection. From Panini to Topps and Donruss, our inventory spans generations, offering you the chance to unearth legends, Hall of Famers, and modern baseball stars.

Shop baseball cards

America's pastime in every pack

Basketball enthusiasts, get ready to slam dunk your collection with our range of basketball cards. Explore cards featuring iconic players and memorable moments from the NBA.

Visit Us Today

Whether you're an avid collector or just starting your journey into the world of trading cards, WSC's In The Game is your go-to destination. Join us and embark on a thrilling collecting adventure. Find us conveniently located near W Wisconsin Ave and W College Ave.

Do you buy memorabilia/cards? 

Yes, usually we will consider buying rare autographed memorabilia and full collections of cards for resale. If you have something you are looking to sell, bring in your memorabilia or card collection, we will evaluate the potential value and make you an offer. 

What is the difference between Public and Private signings? 

Public autograph signings are open to the general public for anyone to bring items and wait in line to get autographs from a specific athlete or celebrity. Public signings are often for a designated amount of time, and people still in line when the time is up likely won't get their memorabilia signed. A private autograph signing, however, is an exclusive event usually to get very specific memorabilia signed. Private signings may bring a higher cost or more difficulty in gaining access, but they usually offer guaranteed signatures and a more personal experience with the athlete or celebrity.